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Tips on Building a Quality “About Us” Page
0The About Us page is a regularly overlooked marketing opportunity. Some businesses will only include the most basic information, such as their company name, contact information, and a one-line description. An un-optimized About Us page can feel like an unnecessary filler page rather than contributing to your marketing strategy. To actively get the most out of your About Us page, make sure the content and design entice a potential customer to make a purchase. Display Your Brand Goal Brand objectives are a component of a larger branding strategy that shapes your company’s identity. They can reveal your intentions, plans, and…