Building a Personal Brand through Content Marketing

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Personal branding can help you expand your existing business. Whether you are a solopreneur or operate a small startup, your (prospective) clients prefer to put a face to the company with which they do business. Personal branding not only makes your face more well-known; it also makes it more reliable.

As with any unique marketing strategy, you must begin with the most important aspect:

What Objectives Do You Wish to Achieve?

Are you searching to advance your career, find a new job, start a business, or improve the brand awareness of your current company? Your end goal will determine your approach and platforms.

If you want to get a better job, you can start by improving your LinkedIn profile and posting more frequently on the same platform. If you wish to boost your company’s bottom line, consider other platforms where your prospective customers spend more time, such as Twitter, Instagram, or Reddit.

Define Your Target Market

Now that you’ve written about who you are and what you excel at let’s talk about your audience.

  • Who will gain the most from your knowledge?
  • Who is the best person to help you achieve your objectives, such as increasing your company’s ROI, promoting your startup, or finding a new/better job?
  • How should you approach these people?

The first two criteria listed above are critical – they work best together, so always ensure your audience’s needs align with your goals.

Select Your Platforms Wisely

Although organic reach on all social media platforms is constantly decreasing, they are still a great place to make your voice heard. However, it would be best if you chose them wisely. Choose where your target audience is. You defined it above, so you should have a good idea of where they hang out the most. You don’t have to be everywhere all the time. You only need to be where it counts.

Discuss What You Know Better

Create a blog. You aren’t even required to buy a domain; publish on platforms such as Medium or LinkedIn. You can make a video and upload it to YouTube or Vimeo, participate in Facebook groups, join Twitter chats, and make TikToks – the possibilities are endless.

The best approach is to leave a digital footprint you want others to find and follow. You don’t have to generally spend a long time creating content; even twice a month is sufficient. The significance of consistency is far greater.

Final Words

Don’t expect one or two LinkedIn posts to turn you into an overnight sensation. That is exceptionally rare. It usually lasts too short to reap any significant benefits when it does.

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