Since On-Page Search Engine Optimization is the only aspect of SEO over which we have complete control and it is so worth prioritizing before moving on to anything else. The valid methods for improving any website’s on-page SEO are narrated below.
Actively Optimize Every Single Landing Page
Every single landing page on your website must be optimized for no more than 2-3 keywords to be ranked. Ensure those keywords appear in the title Meta tags, the first H1 tag, and the body text.
Good to Place Related Keywords in H2 & Bolded Tags
Don’t just put your main keywords in each landing page’s title and H1 tags. You can adeptly boost the SEO while including keywords related to the main ones on your valid page in all of the H2 tags and respective bolded tags throughout the page. This will give Google even more information about what this page is about and what it should rank it for, ultimately improving the domain’s ranking.
Don’t Ignore the Meta Description Tags.
Google stated that including the main keywords in your Meta description tags will not directly affect your ranking. However, it can help boost a website’s ranking in search results. So don’t skip this step!
Better to Optimize the Meta Title Tag
Focus on optimizing the Meta title tag after you’ve added main keywords to the Meta description tag to boost your click-through rate on the SERP. Add main keywords to the Meta title tag, as this has been shown anecdotally to improve a website’s ranking.
Consider Your Internal Linking Carefully
It is essential to ensure that your internal linking — the links between pages on your website — is well considered so that subpages point to higher-up, sales-generating pages. This rule does not only apply to the header and footer of each page; if there is appropriate text in the body of a subpage, make sure it is also hyperlinked to the crucial internal page.
Unique Content Is Essential
Every one of the landing pages that you want to rank must have enough unique content to convince Google that it is worthy of ranking. You can include unique content, including practical applications for your products, fun facts regarding your services, or insight into what inspired you to launch these business offerings, all of which will assist Google in evaluating whether the page should be ranked.
Check Page Load Speeds
When pages take a long time to load, their search ranking suffers. As a result, you can make a concerted effort to evaluate your own website’s page load speed. This will aid SEO and prevent visitors from becoming frustrated and leaving your site simply because a page takes a longer time to load.
If you wish to ameliorate your website’s ranking, don’t start spending thousands of dollars on internet ads and other expensive tactics — you can quickly boost the site’s ranking by improving its on-page SEO by adapting above mentioned tactics.