With each marketing campaign, you have KPIs you must reach in order to measure the ROI of your efforts.

In order to do this, you need to be able to consistently improve on your strategies, and flawlessly deliver a product that aligns with your target audience and your company’s overall strategy.

Another reason content marketing is so important is, it is the secret to understanding our customers. The data we’re seeing as people move along the customer journey – engagement rates on social media posts, which videos people watch, which eBooks people download, the blog posts they read all the way through and then share with their networks – this is incredibly powerful information for marketers.

Guinrank is a content development tool that helps people and businesses with their websites and their ranking. Guinrank is used by both content writers and the business team to bring up the ranking of their website. It identifies the content on a webpage and brings to the user’s notice content which are under used and which might be hindering your website into lagging behind.

By tracking which content is the most successful, we’re learning more about our consumers. This is easily possible using Guinrank. This gives brands who are heavily invested in content marketing – and who are adept at making sense out of their marketing automation tools and CRM – a huge advantage. With the insights gained through Guinrank, it’s possible to:

  • Create better buyer personas
  • Develop more accurate buyer segments
  • Improve personalization – which is the foundation of a better customer experience

You can save a lot of time and resources by digging into your competitors’ website and their content. This gives you an insight into the blueprint of what needs to be developed and written in your website content. If you have planned to go for Guinrank, contact them for great discounts.