Everyone accept that content marketing would actually remain marketer’s strong weapon during 2018 but the quality of your content would determine whether it stands out among the million pieces of online content which are developed every 60 seconds. Developing Quality Content in Your Marketing This 2018 has become mandatory for everyone.
Below given are some of valid tips for developing quality content this year
Effectively Optimize Your Content
Primarily your content must be written with Search Engine Optimization (SEO) in mind. It actually means structuring your content for simple readability and long-tail keywords, as well as breaking content up with headers and sections to attract users.
One must always include respective keywords but don’t overuse them. Take care that they are inserted naturally which means the sentence featuring the keyword doesn’t sound odd when read back. Effectively use tools to identify the most relevant long-tail keywords for your content.
The Meta descriptions namely small snippets of descriptive text that illustrate up in Google’s search engine results remain immensely important. Google recently increased its Meta description length to around 320 characters offering marketers with opportunity to optimize their content.
Try to make it Clickable
The most familiar content includes list style, how-to articles, and titles urging you to find out what happens next.
Strongly Focus on the Detail
One should explore deeper into content topics which strongly focus on long-form content. What value-add, additional detail or tips must be included.
Qualitatively exploring several content formats would assist you to reach a massive audience and employ the effective content kinds. Studies report that on average they actually use eight kinds of content with social media posts and blog articles the most familiar. You must also include email marketing, visual media, videos, white papers, e-books, podcasts and landing pages.
Start to develop own custom content instead of sharing other users content which should gain more engagement.
Widely stated that the users remember 65% of what they see and only 10% of what they read, meaning visual elements must core feature of any content. Visuals require aspect of interesting, entertaining, or narrating a story.