Small businesses may believe that specific SEO strategies are only for giant corporations. However, there are many ways to improve your SERP ranking and even outrank large corporations. To assist you in completing that task, we illustrate the essential steps to developing an SEO strategy for Small and Medium Businesses (SMBs).
Understand Who Your Customers Are
Understanding your customer’s needs is central to marketing. Recognize that your products exist to assist customers in solving everyday problems. Consider what kinds of issues your customers may face and how your products can help them. A customer-centric approach can produce excellent results, especially for small and medium-sized businesses where direct communication with customers is much easier.
Conduct Keyword Research
There are several free keyword research tools which are available to assist you in locating the most relevant search terms for your business. It’s also a good idea to keep an eye on your competition. Examine which keywords they rank for and how well they perform. That will be the standard you will have to beat.
Set Objectives and Assess Your Current Performance
SEO can be used for various purposes, including raising brand awareness, increasing website traffic, and generating leads. Planning out the goals you want to achieve is critical in developing an SEO strategy for SMB. You’ll want to know how effective your strategy is, and to do so; you’ll need a baseline. Determine the type of traffic you are currently generating and where it is coming from.
Page Creation and Optimization
You could rework your existing pages to fit the keywords you’ve researched, but it’s usually better to start from scratch. It’s critical to ensure that each topic gets its own page and that each page serves a purpose. You’ll also need a strategy for optimizing your existing content.
Check that your articles have headlines and that your pages have meta descriptions and alt-tags. You can utilize internal links to help users navigate your site and find topics of interest to them.
Use Local SEO
SMBs must have a strategy for local SEO. Getting on Google’s map pack can significantly increase your visibility in local searches, so claim your Google Business listing. You can also post your listing on other business citation websites.
Creating an SEO strategy is not difficult. Simply following the above essential steps to developing an SEO strategy for SMBs will put you on the right track to achieving a high rank in SERPS and increasing organic traffic to your website.