It is enumerated that becoming visible on search engine results pages (SERPs) is more important than ever, especially for businesses with physical locations. Here are four local SEO tips for improving your school’s SEO:
Develop and Optimize a Google Business Profile
A Google Business Profile is a Google-powered listing platform that allows you to display your company on Google Maps and search results. If you’re not using and optimizing your Google Business Profile, you’re passing up a huge good opportunity to primarily get your products and services in front of the right people.
Fill out as much information as possible when optimizing your Google Business Profile page. Photos, menu items, descriptions, and service lines are all included. Also, ensure that your Google Business Profile is in the correct category.
Acquire Google Reviews
Positive reviews and a positive customer experience are critical for ranking high in the local Map Pack. Numerous companies have negative and positive reviews but no responses from the company.
If somebody is looking to hire a piano teacher and discovers one with 20 one-star reviews and five unanswered two-star reviews, they may be understandably hesitant.
People seem to believe reviews, and bad reviews are made worse when the owner does not respond. If they do, that response can increase trust from other users while potentially yielding more business.
Fill out your Google Business Profile with Products and Services
Make a list of all the programs available at your school. Some examples are summer camps, culinary classes, and STEM classes for children. Adding these programs to your Google Business Profile as products or services will help them appear in search results for local search queries related to your programs.
Obtain High-Quality Backlinks
Invariably look for high-quality links by researching local and general sites, blogs, and other resources. High-quality links from eminent sources with good content and assisting users with problem-solving build trust and credibility.
Aspire for listings from locally targeted listings as well as blogs. It is still a critical factor that can boost your visibility. Given today’s competitive SERPs, having a strong local search presence is more important than ever.
Customers are looking for products and services associated with your brand, so you must be visible. Following these tried-and-true strategies can help you reach the top of the SERPs and dominate the local results.